Currently, the best way to change creatives for a campaign that is already in flight is as follows:
“Live Campaign Creative Change”
Please include the following information in your email:
Campaign ID
Campaign Name
New flight dates
New creatives
Please also indicate whether these creatives are intended to add to or replace the current creatives.
You should refresh or update ad copy when:
A promotion or offer is seasonal or has changed
There is a new offer or messaging update
The current messaging is no longer relevant or timely
Ad fatigue is a common phenomenon where an ad’s performance declines because the same users see it too often. This can result in:
Lower engagement (fewer clicks, likes, shares)
Higher cost-per-click (CPC) or cost-per-conversion
Reduced return on ad spend (ROAS)
Many Display campaigns see early signs of ad fatigue after 20-30 impressions per user, per month, though this varies depending on audience size, targeting, creative quality, and campaign objectives.
Smaller campaigns may never reach this threshold, so ad fatigue may not occur.
High-frequency campaigns — especially those targeting smaller or highly specific audiences — may require more frequent creative refreshes.
Rotate creatives regularly — update images, videos, or ad copy.
Monitor performance metrics — CTR, CPC, CPA, engagement, and conversion rates are early indicators of fatigue.
Refresh seasonal or promotional offers — ads tied to past promotions or outdated offers should be updated immediately.
Clients can provide their own creatives and copy points or offer descriptions. SoCast is also happy to write the copy on the client’s behalf.
To get started, we need:
The advertiser’s offer included in the Creative Request Form, which you can complete and send to us.
(This form also appears pre-populated in the Creative Assets stage within the SoCast Reach platform.)
Any specific guidelines or instructions
In radio, we often provide creative rotation indications by percentage (%) when there is more than one creative running during a flight.
For Display or Video advertising, we typically allow the ads to automatically optimize toward the best-performing creative by default to ensure optimal campaign performance.
If you require your client’s ads to run at a specific percentage, please indicate this in one of the following ways:
Within the creative file name (e.g., Creative1_40percent.png, Creative2_60percent.png)
In the notes section of the Creative Request Form
Once we receive the request:
Our designer will build the creatives (this can take up to one week).
You will share the creatives with the client for approval.
The client has up to three days (72 hours) to approve.
If no feedback is received within that timeframe, the creatives will be considered automatically approved and will be launched.
If you have questions while selling, planning, or setting up a social campaign, please reach out:
We’re always happy to assist!