What are some Statistics on Paid Search?

What are some Statistics on Paid Search?

Here are some stats about Search Ads and Paid Search:

  1. Google Ads accounts for the majority of PPC ad spend, with 97% of Google's total revenue coming from advertising. (Source: Alphabet Inc.)
  2. Search ads can increase brand awareness by up to 80%. (Source: Google)
  3. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Source: Google Economic Impact Report)
  4. The average click-through rate (CTR) for a Google Ads search ad is about 3.17% on the search network and 0.46% on the display network. (Source: WordStream)
  5. Mobile devices drive a significant share of paid search clicks, accounting for approximately 50% of clicks on Google Ads. (Source: WordStream)
  6. The financial services industry has the highest average CPC (Cost Per Click) at $3.77, while the industries with the lowest CPC include advocacy, nonprofits, and government at $1.43. (Source: WordStream)
  7. 64.6% of consumers click on Google ads when they are looking to buy an item online. (Source: Clutch)
  8. In the United States, the total spend on search engine marketing is projected to reach $45.8 billion by 2023. (Source: Statista)
  9. Conversion rates for Google Ads are approximately 3.48% for the search network and 0.77% for the display network. (Source: WordStream)
  10. Over 70% of marketers consider paid search to be an effective online marketing tactic. (Source: Databox)

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