What are the Industry Benchmarks for Search?

What Are the Industry Benchmarks for Google Search Ads?

Overview

Below are major industry advertising benchmarks for Google Search.

Please note that CTR (Click-Through Rate) is variable. Many factors contribute to campaign performance, including:

  • The quality of the creative
  • Audience targeting
  • Ad placement
  • Landing page experience

Benchmarks chart:

Google Search advertising benchmarks