What are the Recommended Steps to Launching a Meta Campaign (FB/IG)?
1- Ensure the Advertiser has a FB or IG account.
2- Verify if the Advertiser is currently running anything on FB/IG via the
Meta Ads Library3- Determine what they want to promote & what the goal of the campaign will be: Engagement, Traffic to Website, Awareness, Phone calls etc
4- Build proposal in SoCast Reach with dates, budget, targeting and any creative insights you might have or need.
5- Ideally, please provide 10 business days prior to the launch of the campaign for creative asset timelines, FB ads access, campaign setup etc.
6- Determine if client has Meta creative assets or not**. If you need to build creative, you can do that as their rep, or if qualified spend over $1000, we can help you: see
Creative Request Form.
NOTE: **Display ads are not same size/format as in Meta: images/videos need to be 1080x 1080px in static image or video
7- Determine the Companion Copy: Primary Text, Headline, & Description.
More info on that here. Upload within the Creative Tab in Reach.
8- Once campaign is a go, SoCast will request Ads Access to the Owner or Business Manager of the FB/IG Page. They must accept Ads access, and input their password privately to do so. We will not require access again. This grants SoCast access to:
A- Post an ad with their page name
B- View the analytics of the campaign
This does not grant SoCast access to change their profile info, comment on their behalf, post on the brand's behalf, create events on brand's behalf etc.
9- Send creative for verification to SoCast Ads team.
10- Standby for launch of your Meta Ads Campaign.