How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

The Omnichannel Engagement Report provides a comprehensive view of your station’s digital performance across web, mobile app, player, blog, social, and contest channels. Below you’ll find an explanation of each column and tips to help you interpret the data. You can also view definitions by hovering over the “?” icon beside each column title in the report.

Accessing the Report

In your SoCast dashboard, go to Analytics > Omnichannel Engagement Report.

Web

  1. Views: Total number of pages viewed on your website. Repeat views of the same page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: Total number of unique users who interacted with your website at least once within the selected date range. This data is reported by Google Analytics and updates hourly.

App

  1. Views: Total number of pages viewed in your mobile app. This excludes native screens such as Music, Programs, Podcasts, Settings, and Sign-In. Repeat views of the same page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: Total number of unique users who interacted with your mobile app at least once within the selected date range. This data is reported by Google Analytics and updates hourly.
  3. Push Published: Total number of mobile push notifications sent to subscribers within the date range. This data is reported by the SoCast Platform and updates hourly.
  4. Push Views: Total number of mobile push notifications read by subscribers for notifications sent within the date range. This data is reported by the SoCast Platform and updates hourly.

Player

  1. Tune-Ins: Total number of listening sessions initiated on the website streaming player (for example, when a user clicks “Listen Live”). This data is reported by Google Analytics and updates hourly.
  2. Total Minutes Tuned: Total number of minutes listeners spent tuned in to the website streaming player. This data is reported by Google Analytics and updates hourly.

Blog

  1. Published: Total number of blog posts published by your account within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Views: Total number of blog views for your account within the date range. This data is reported by Google Analytics and updates hourly.

Social

  1. Published: Total number of social posts (Facebook and Twitter) published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Clicks: Total number of clicks on social posts published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.

Contests

  1. Published: Total number of contests published by your account that are scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Entries: Total number of contest entries for contests scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.

How Does This Report Differ from Google Analytics?

  • Sampling in GA4: Google Analytics 4 (GA4) measures traffic using “sampling,” which means the data may not always be consistent and some views might be missed. For more information, see Google’s explanation of sampling.
  • Potential Variance: As a result of sampling, GA4 reports may sometimes show a variance of up to 20%, depending on the sampling for that day.

By understanding each metric in the Omnichannel Engagement Report, you can analyze your station’s digital performance more effectively and make informed decisions to engage your audience and grow your digital presence.