How To Read The Omnichannel Engagement Report

How To Read The Omnichannel Engagement Report

Below is a list of all column titles in the Omnichannel Engagement Report and how to analyze them. You can find their definition by hovering over the "?" located under each column title.

This report is under Analytics > Omnichannel Engagement Report

Web
  1. Views: Total number of pages viewed on the website. Repeated views of a single page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: Total number of website users who interacted with the website at least once within the date range. This data is reported by Google Analytics and updates hourly.

App
  1. Views: Total number of pages viewed in the mobile app. This excludes native screens such as: Music, Programs, Podcasts, Settings, Sign-In. Repeated views of a single page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: Total number of mobile app users who interacted with the mobile app at least once within the date range. This data is reported by Google Analytics and updates hourly.
  3. Push Published: Total number of mobile push notifications sent to subscribers within the date range. This data is reported by the SoCast Platform and updates hourly.
  4. Push Views: Total number of mobile push notifications read by subscribers for notifications sent within the date range. This data is reported by the SoCast Platform and updates hourly.

Player
  1. Tune-Ins: Total number of website radio streaming player listening sessions initiated (e.g. user clicks 'Listen Live'). This data is reported by Google Analytics and updates hourly.
  2. Total Minutes Tuned: The total minutes tuned into the website radio streaming player. This data is reported by Google Analytics and updates hourly.

Blog
  1. Published: Total number of blogs published by this account within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Views: Total number of blog views for this account within the date range. This data is reported by Google Analytics and updates hourly.

Social
  1. Published: Total social posts (Facebook and Twitter) published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Clicks: Total number of clicks on social posts published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.
Contests
  1. Published: Total number of contests published by this account that are scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Entries: Total number of contests entries for contests that are scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.

How Does This Report Differ From Google Analytics?
  1. GA4 measures traffic by “sampling”, which is basically saying that it isn’t always consistent and some views might be lost. Here’s a better explanation:  https://support.google.com/analytics/answer/13331292?hl=en
  2. As a result, reports may at times be up to 20% off depending on the sampling for that day.



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