How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

How Do I Read the Omnichannel Engagement Report in SoCast Analytics?

The Omnichannel Engagement Report provides a comprehensive overview of your station’s digital performance across web, mobile app, player, blog, social, and contest channels. Below, you’ll find an explanation of each column in the report and tips on how to interpret the data. You can also view definitions by hovering over the “?” icon under each column title in the report.

Accessing the Report

You can find the Omnichannel Engagement Report by navigating to Analytics > Omnichannel Engagement Report in your SoCast dashboard.

Web

  1. Views: The total number of pages viewed on your website. Repeated views of a single page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: The total number of unique users who interacted with your website at least once within the selected date range. This data is reported by Google Analytics and updates hourly.

App

  1. Views: The total number of pages viewed in your mobile app. This excludes native screens such as Music, Programs, Podcasts, Settings, and Sign-In. Repeated views of a single page are counted. This data is reported by Google Analytics and updates hourly.
  2. Users: The total number of unique users who interacted with your mobile app at least once within the selected date range. This data is reported by Google Analytics and updates hourly.
  3. Push Published: The total number of mobile push notifications sent to subscribers within the date range. This data is reported by the SoCast Platform and updates hourly.
  4. Push Views: The total number of mobile push notifications read by subscribers for notifications sent within the date range. This data is reported by the SoCast Platform and updates hourly.

Player

  1. Tune-Ins: The total number of listening sessions initiated on the website radio streaming player (for example, when a user clicks "Listen Live"). This data is reported by Google Analytics and updates hourly.
  2. Total Minutes Tuned: The total number of minutes listeners spent tuned in to the website radio streaming player. This data is reported by Google Analytics and updates hourly.

Blog

  1. Published: The total number of blog posts published by your account within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Views: The total number of blog views for your account within the date range. This data is reported by Google Analytics and updates hourly.

Social

  1. Published: The total number of social posts (Facebook and Twitter) published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Clicks: The total number of clicks on social posts published using the SoCast Platform within the date range. This data is reported by the SoCast Platform and updates hourly.

Contests

  1. Published: The total number of contests published by your account that are scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.
  2. Entries: The total number of contest entries for contests scheduled to start within the date range. This data is reported by the SoCast Platform and updates hourly.

How Does This Report Differ from Google Analytics?

  • Sampling in GA4: Google Analytics 4 (GA4) measures traffic using “sampling,” which means the data may not always be consistent and some views might be missed. For more information, see Google’s explanation of sampling.
  • Potential Variance: As a result of sampling, GA4 reports may sometimes be up to 20% off, depending on the sampling for that day.

By understanding each metric in the Omnichannel Engagement Report, you can better analyze your station’s digital performance and make informed decisions to engage your audience and grow your digital presence.