What Is a Programmatic Display or Video Ad?
What Is a Programmatic Display or Video Ad?
Programmatic display and video ads are automated online ads that use real-time bidding to show targeted display and video ads to specific audiences across websites and apps.
Ideal Clients for Display Ads
Display ads are ideal for brands looking to increase awareness and reach—such as e-commerce companies, retail stores, or consumer goods brands—because they allow businesses to visually engage audiences who may not yet know their brand.
What Clients Get from Display Ads
Clients gain brand visibility, build awareness, and drive potential customers to their websites. The primary return from buying into display ads is often measured in increased reach, impressions, website traffic, and possibly higher brand recall.
Key Considerations for Booking Programmatic Display Ads
- Most Common Spec Sizes Include: Big Box (300x250px), Leaderboard (728x90px), Mobile Banner (300x50px), Skyscraper (160x600px)
- Creative Quality: Use high-quality visuals and compelling messaging to stand out, as visually engaging creatives are essential for attracting clicks and conversions.
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