What's Included In the Base Rate?

What's Included in the Base Rate?

The base rate includes all of the parameters in the proposal builder such as age, gender, household income, geo-targeting, and display keywords (contextual targeting) all in the CPM. 

So general targeting is included (a radius, county, zip/postal codes etc).  
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CPM fees for location targeting would not generally be triggered by the use of zip codes. Instead, these extra charges would only apply for very small, highly precise targeting such as a 1-mile radius around a specific store, or when only 1-3 zip codes are targeted, as these indicate a very small audience.

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