Can I Set a Campaign to Optimize for Both Impressions and Clicks in SoCast Reach?
No, SoCast Reach uses a demand-side platform (DSP) that requires a clear marketing objective for each campaign—either to maximize impressions (Awareness) or to maximize clicks (Consideration). However, you can switch the campaign goal from Awareness to Consideration partway through the campaign to achieve a balance of impressions and clicks by the end of the campaign. Alternatively, you may explore running separate campaigns with different objectives or using other DSPs that allow budget splitting between goals, but this may require additional setup and reporting considerations.