To ensure accurate impressions reporting for a specific campaign date range in SoCast, make sure to set the report filters to match the exact start and end dates of your campaign. For example, if your campaign ran from March 10th to March 31st, set the report filters to cover March 10th to March 31st. If you omit the last day or select an incorrect date range, the impressions for the missing days will not be included in the report, resulting in discrepancies.
Steps:
If you notice discrepancies, double-check that the date range includes all days the campaign was live. This will ensure the reported impressions match the actual campaign delivery.