Radio & Digital Creative Best Practices

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• Client Needs Assessment for Radio & Digital Advertising

  Understanding Client’s Business Goals: What are your primary marketing objectives for this year (e.g., brand awareness, lead generation etc.)? Are there specific marketing tactics you’re interested in? Who are your main competitors, and what ...

• SoCast Reach: Digital Marketing Handbook

  SoCast Reach Digital Marketing Handbook: This is a live link that is updated regularly with the latest products and processes for SoCast Reach: ...

• Creative Advertising Specs & Placeholders

  Display Ad Specs: Standard display banner sizes: Mobile Banner (320 x 50) Leaderboard (728 x 90) Wide Skyscraper (160 x 600) Medium Rectangle (300 x 250) Half-Page Skyscraper (300 x 600) Billboard (970 x 250) Mobile Full-Page Interstitial - Portrait ...

• Digital Audio - Training

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• Important Things To Know About Each Digital Channel

  Facebook/Instagram Campaigns: - *The Advertiser must have a Facebook Page to put ads on Facebook & Instagram - Compelling Visuals and Copy: Prioritize high-quality images or videos that grab attention in users' feeds. The message should be short, ...