What are Digital Out-of-Home (DOOH) Ads?

What Are Digital Out-of-Home (DOOH) Ads?

Overview

Digital Out-of-Home (DOOH) ads are digital advertisements displayed on screens in public places—such as billboards, transit stations, and shopping malls—allowing brands to reach audiences in high-traffic locations.

Ideal Clients for DOOH Ads

DOOH ads are ideal for consumer-focused brands, including retail, food and beverage, and automotive companies. They also work well for local businesses and events looking to gain visibility in specific geographic areas and reach on-the-go audiences.

What Do Clients Get from DOOH Ads?

Clients gain broad, public exposure that enhances brand awareness and can drive foot traffic or awareness of local services and events. The return from DOOH ads includes increased brand visibility in high-traffic areas, potential reach among diverse demographics, and a strong visual impact on consumers.

Key Considerations When Booking DOOH Ads

  • Ads typically appear for 5–10-second rotations, with approximately 6–10 other advertisers sharing the billboard.
  • Use bold, simple visuals with minimal text, as viewers often see DOOH ads briefly and need to absorb the message quickly.

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