Digital Out-of-Home (DOOH) Ads are digital advertisements displayed on screens in public places, like billboards, transit stations, and shopping malls, allowing brands to reach audiences in high-traffic locations.
Ideal Clients for DOOH Ads: DOOH Ads are ideal for consumer-focused brands, like retail, food & beverage, and automotive companies, as well as local businesses and events looking to gain visibility in specific geographic areas and reach on-the-go audiences.
What Clients Get from DOOH Ads: Clients gain broad, public exposure, enhancing brand awareness and driving foot traffic or awareness of local services or events. The return from DOOH Ads includes increased brand visibility in high-traffic areas, potential reach among diverse demographics, and a strong visual impact on consumers.
Key Considerations for Booking DOOH Ads:
Ads typically appear for 5-10 second rotations, with approximately 6-10 other advertisers sharing the billboard.
Use bold, simple visuals with minimal text, as viewers often see DOOH ads briefly and need to absorb the message quickly.