If required campaign details such as location, age, gender, language, or audience selection are missing when booking a campaign in SoCast Reach, the platform relies on users to provide accurate data for each campaign. Inaccurate or incomplete data can affect campaign performance and rate forecasts. For example, if no location is provided, the forecasted rate will be lower compared to a campaign with a specific location.

SoCast Reach users can expect the SoCast team to reach out if something appears incorrect or if crucial information is missing. However, it is the responsibility of the user to ensure all required campaign details are provided to guarantee optimal campaign delivery and accurate forecasting.