What Is The Minimum Budget Requirement For TrueReach Campaign Line Items In SoCast Reach?

What Is The Minimum Budget Requirement For TrueReach Campaign Line Items In SoCast Reach?

For TrueReach campaigns in SoCast Reach, each line item must have a minimum media cost of $250. This means that the client-facing minimum should be $500 per line item. It is recommended to structure campaigns with two line items (for example, Social and Display) at $500 each to meet the $1,000 total budget requirement. This ensures that each line item meets the minimum threshold for booking in the ad exchanges.

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