Growing Programmatic Revenue (i.e. Demand-Side)
What Do I Need to Know About Running an Audio Streaming Ad? (TrueReach Audio Standard)
If you are looking to run a TrueReach Audio Standard campaign, audio running 15-30 seconds is best, and you have an optional companion banner you can add to it: we recommend a 300x250 or 250x250. Details are here below: Audio file File types: .ogg, ...
What Are Some Common Terms Used in Digital? (Glossary)
It's a Glossary of Terms just for you! Let's review some of the most commonly used terminology in digital advertising. Here is a glossary of terms we have put together for you to make sure nothing comes as a surprise: CPM (Cost Per Mille) – Cost per ...
What are LinkedIn Ads?
LinkedIn Ads are targeted ads on LinkedIn, designed to help businesses reach professionals and decision-makers through content, text, or sponsored ads tailored to a business-focused audience. Ideal Clients for LinkedIn Ads: LinkedIn Ads are ideal for ...
What are Digital Out-of-Home (DOOH) Ads?
Digital Out-of-Home (DOOH) Ads are digital advertisements displayed on screens in public places, like billboards, transit stations, and shopping malls, allowing brands to reach audiences in high-traffic locations. Ideal Clients for DOOH Ads: DOOH Ads ...
What are Programmatic Audio Ads?
Programmatic Audio Ads are dynamically delivered audio advertisements on streaming platforms, podcasts, and digital radio, allowing brands to target specific audiences with audio content as they listen. Ideal Clients for Programmatic Audio Ads: Ideal ...
What are Tik Tok Ads?
TikTok Ads are short-form video advertisements that appear within the TikTok app, designed to engage users through entertaining and creative content that fits seamlessly into their viewing experience. Ideal Clients for TikTok Ads: TikTok Ads are ...
What are YouTube Ads?
YouTube Ads are video-based advertisements displayed on YouTube, allowing businesses to reach audiences through engaging video content before, during, or after other videos. Ideal Clients for YouTube Ads: YouTube Ads are ideal for brands aiming to ...
What is Search Engine Marketing?
Search Engine Marketing (SEM) Ads are paid ads that appear on search engine results pages, targeting users actively searching for related keywords to drive relevant traffic to a website. Ideal Clients for SEM Ads: SEM Ads are ideal for businesses ...
What is a Programmatic Display or Video Ad?
Programmatic Display & Video Ads are automated online ads that use real-time bidding to show targeted display ads to specific audiences across websites and apps. Ideal Clients for Display Ads: Display Ads are ideal for brands looking to increase ...
What Ad Spend will Get My Advertiser Free Creative?
If you have a client spending $1000 for Display or Social Advertising, SoCast can create a FREE ad set* for you. If you have a client spending $2000 for a Dynamic Ad Set*, SoCast can create a FREE ad set* for you. If you have a client spending $5000 ...
What Is Considered a "Special Category" Ad?
"Special Category Digital Ads" are ads treated with extra care because they could affect people’s opinions, influence specific groups, or even lead to unfair targeting. These ads have strict rules to make sure they’re used responsibly. Here are the ...
What Are Some Key Digital Campaign and Creative Timelines?
In order to ensure your client's campaign runs as smoothly as possible, see below for the key timing and creative delivery requirements needed for your SoCast Reach campaign: Key Timelines Campaign Launch: 3 business days notice. Facebook Page ...
My client wants to be at the top spot for Google Ads, so how do I book the campaign?
It's a great question, with a lot of factors to consider. The first thing we need to make sure your client understands is that Search ads do not guarantee the top position on Google or any search Engine. We can increase the likelihood of the ...
How is Geo-Fencing Charged?
For general radius sizes of 5+ miles, there is no add-on to the CPM rate from a geo-fencing perspective. Extra charges for geo-fencing would only apply for very small, highly precise targeting such as a 1-mile radius around a specific store, or when ...
Why are there Variable Rates for The Add-Ons in the Rate Card?
If you entered 3rd-party audiences in the proposal (affinity and intent audiences) then that could trigger add-ons for the rate. This is what makes them variable- for instance, auto audiences versus B2B audiences would have different CPM rates. So ...
What's Included in the Base Rate?
The base rate includes all of the parameters in the proposal builder such as age, gender, household income, geo-targeting, and display keywords (contextual targeting) all in the CPM. So general targeting is included (a radius, county, zip/postal ...
How Does SoCast Reach Set Up Ads On Behalf Of My Advertiser On Facebook?
We require login access to the Facebook page or Instagram page. Before ads can be managed, SoCast needs access: The station admin or advertiser logs into Facebook Business Manager → Settings → Requests, and accepts the partner access request from ...
What is the difference between O&O and Programmatic Digital Advertising?
In short, it is client owned inventory or other websites' inventory, and the difference is Control, scale and margins. Owned & Operated (O&O) is station website inventory which is leveraged first (ideally) - then programmatic extends on OTHER ...
Why are my Brand Awareness & Consideration Campaigns Yielding The Same Forecasted Deliverables?
Sometimes, when campaigns as we have seen are showing the same results for Brand Awareness and Consideration, and this is possible in Programmatic Advertising. The main difference here is the optimization goal. For Traffic campaigns (Consideration or ...
What is a pixel/tag and what is the purpose of it?
A pixel, (also called a tag) is a small piece of code that is placed on your website to help track user behavior. Its main purpose is to collect data—like who visited your site, what pages they looked at, and whether they took an action like filling ...
What Are Affinity Audiences and Intent Audiences?
Using Affinity and Intent audiences in programmatic advertising is essential for reaching the right people at the right time—whether you're building brand awareness with those who are passionate about your category, or driving conversions by ...
Why Would Impressions Start High and Then Drop Mid-Campaign?
There are a number of reasons impressions can vary in a campaign. Here are some notable ones: Initial Pacing by DSPs Demand-Side Platforms (DSPs) often employ a front-loaded pacing strategy, delivering a higher volume of impressions at the beginning ...
What are the Industry Benchmarks for TikTok?
Attached are major industry advertising benchmarks for TrueClick TikTok. Always note that the CTR is variable. This is because many factors contribute to the success of the campaign including the quality of the creative, audience targeting, ad ...
What are the Industry Benchmarks for Facebook or Instagram (Meta)?
Attached are major industry advertising benchmarks for TrueClick Meta products: Facebook and Instagram. Always note that the CTR is variable. This is because many factors contribute to the success of the campaign including the quality of the ...
What are the Industry Benchmarks for YouTube?
Attached are major industry advertising benchmarks for TrueClick YouTube Video. Always note that the CTR is variable. This is because many factors contribute to the success of the campaign including the quality of the creative, audience targeting, ad ...
What are the Industry Benchmarks for Display Ads?
Attached are major industry advertising benchmarks for TrueClick Google Display Ads. Always note that the CTR is variable. This is because many factors contribute to the success of the campaign including the quality of the creative, audience ...
What are the Industry Benchmarks for Search?
Attached are major industry advertising benchmarks for Google Search. Always note that the CTR is variable. This is because many factors contribute to the success of the campaign including the quality of the creative, audience targeting, ad ...
What Are The SoCast Processing Times for Proposals, Delivery Reports or Creative Requests?
Processing Times We ask for 48 hours or 2 business days to process any Proposal Requests, this includes Conversion/CPC Campaigns. We ask for 48 hours or 2 business days to process Live Delivery Reports. We ask for 72 hours or 3 business days to ...
What If I Have To Cancel A Live Campaign?
We hope you never have to cancel a live campaign. But if you do, there are some things you need to be aware of: Once a campaign is in flight, it shall remain in-flight for a minimum of 50% of the total scheduled flight duration. In the event of ...
What is TrueReach and TrueClick, and how do I explain this to my advertiser?
THE SOCAST GUARANTEE True reach and True click are guarantees that SoCast provides to our clients not only to MEET the campaign goals (by way of Impressions or clicks) but to exceed them! If we don't meet the KPIs outlined in our client’s proposals, ...
Regarding Rates, How is Geo-Fencing Charged?
For general radius sizes of 5+ miles there is no add-on to the rate from a geo- fencing perspective. Extra charges for geo-fencing would only apply for very small, highly precise targeting such as a 1-mile radius around a specific store, or when only ...
Why Are There Variable Rates For the Add-Ons in the Rate Card?
Why variable rates for the addons? If you entered 3rd-party audiences in the proposal (affinity and intent audiences) then that could trigger add-ons for the rate. This is what makes them variable-- for instance, auto audiences versus B2B audiences ...
On The Rate Card, What's Included In The Base Rate?
The base rate includes all of the parameters in the proposal builder such as age, gender, household income, geo-targeting, and display keywords (contextual targeting) all in the CPM. So general targeting is included (a radius, county, zip/postal ...
What Does Programmatic Mean and How Does It Work?
Programmatic advertising uses automated systems to buy and place ads in real time. For example, when a visitor lands on a website with advertising on it (ex: washingtonpost.com), the system instantly determines which ad to display (in a leaderboard, ...
What Are The Different Types Of Ad Conversion Events?
You may run a campaign and want to be able to track conversions. But what kind of conversions are there? Let's take a look. Here are some helpful examples of common Conversion Events in digital advertising: Action Type Example Event Lead Generation ...
What Is Retargeting And How Does It Work?
What is Retargeting? A digital advertising strategy that focuses on re-engaging individuals who have previously interacted with a website or app but did not complete a desired action (ie: filling out a form, making a purchase etc). By displaying ...
What Are The YouTube Video Ad Length Options And Costs For Skippable And Non-Skippable Ads?
YouTube offers several video ad formats with different length and cost options: Skippable Ads: These become skippable after 5 seconds and are charged on a CPM (cost per thousand impressions) basis. Bumper Ads: These are 6 seconds long, non-skippable, ...
How Can I Access Reporting And Dashboard Metrics For Pandora And Spotify Campaigns In SoCast Reach?
Pandora and Spotify campaigns in SoCast Reach currently do not support automated reporting or advertiser dashboard access due to the inclusion of proprietary information. However, you can request custom bi-weekly or monthly reports by emailing ...
Can I Accept 30-Second Preroll Video Ads In SoCast Digital Campaigns?
Yes, you can accept 30-second preroll video ads for SoCast digital campaigns. The ideal length for in-stream video ads is 15-30 seconds. These ads can run as preroll, meaning they appear before video content. Please note that for YouTube campaigns, ...
How Do I Interpret Campaign Dates and Reporting Periods in SoCast Reach Delivery Reports?
In SoCast Reach delivery reports, the date range shown in the campaign name (typically at the top of the report) does not represent the reporting period you are currently viewing. Instead, the actual reporting period for the data displayed is shown ...
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