Fulfilling Campaigns
Can I See a Detailed Spotify Ads One-Pager?
Overview Spotify ads with SoCast are programmatically placed advertisements in audio, video, or display formats that play for users on the free version of Spotify. This allows brands to reach listeners between songs, during podcasts, and while they ...
What Are the Advertising Guidelines for Cannabis (Sensitive Ads)?
What Are the Advertising Guidelines for Cannabis (Sensitive Ads)? The following guidelines are general best practices and may vary based on local regulations. This is not an exhaustive list. Permitted Ad Types (Conditional) B2C sale or promotion of ...
What Do I Need to Know About Running a TrueReach Audio Standard Audio Streaming Ad?
If you’re planning a TrueReach Audio Standard campaign, the ideal audio length is 15–30 seconds. You can also include an optional companion banner; we recommend using a 300×250 or 250×250 size. Audio File Requirements File Types: .ogg, .mp3 File ...
What Are Digital Out-of-Home (DOOH) Ads?
Overview Digital Out-of-Home (DOOH) ads are digital advertisements displayed on screens in public places—such as billboards, transit stations, and shopping malls—allowing brands to reach audiences in high-traffic locations. Ideal Clients for DOOH Ads ...
What Are Facebook and Instagram Ads?
Overview Facebook and Instagram ads are paid social media placements that let businesses reach highly specific audiences with targeted images, videos, or carousel ads shown in Facebook and Instagram feeds. Ideal Clients These ads are ideal for ...
What Is a Programmatic Display or Video Ad?
What Is a Programmatic Display or Video Ad? Programmatic display and video ads are automated online ads that use real-time bidding to show targeted display and video ads to specific audiences across websites and apps. Ideal Clients for Display Ads ...
What Should I Enter In The DOOH Screens Box For My SoCast Reach DOOH Campaign?
What Should I Enter in the DOOH Screens Box for My SoCast Reach DOOH Campaign? When setting up a Digital Out-of-Home (DOOH) campaign in SoCast Reach, first choose "TrueReach Digital Out-Of-Home" as the product for your awareness-based campaign (see ...
What Ad Spend Qualifies My Advertiser for Free Creative?
Eligibility for Free Creative If your client spends $1,000 on Display or Social Advertising, SoCast will create a free ad set* for you. If your client spends $2,000 for a Dynamic Ad Set*, SoCast will create a free ad set* for you. If your client ...
What Are the Key Digital Campaign and Creative Timelines for SoCast Reach?
Overview To ensure your client’s campaign runs as smoothly as possible, review the key timing and creative delivery requirements for your SoCast Reach campaign below. Key Timelines Campaign Launch: Provide 3 business days’ notice. Facebook Page ...
How Do I Book a Google Ads Campaign If My Client Wants the Top Spot?
How Do I Book a Google Ads Campaign If My Client Wants the Top Spot? Great question—there are several factors to consider. First, make sure your client understands that search ads do not guarantee the top position on Google or any search engine. We ...
How Is Geofencing Charged?
Overview For geofencing campaigns with a general radius of 5 miles or more, there is no add-on to the CPM rate for geofencing. When Do Additional Charges Apply? Extra charges apply only for very small, highly precise targeting that indicates a very ...
Why Are Add-On Rates Variable in the Rate Card?
Why Are Add-On Rates Variable in the Rate Card? If you select third-party audiences in your proposal (affinity or intent audiences), that can trigger add-ons for the rate. These add-ons are variable because different audience categories have ...
What's Included in the Base Rate for Targeting and CPM?
Overview The base rate includes all parameters in the proposal builder—age, gender, household income, geo-targeting, and display keywords (contextual targeting)—all covered in the CPM. General Targeting General location targeting is included (e.g., ...
How Does SoCast Reach Set Up Ads on Behalf of My Advertiser on Facebook?
How Does SoCast Reach Set Up Ads on Behalf of My Advertiser on Facebook? We require login access to the Facebook Page or Instagram Page. Quick Summary The station admin or advertiser logs into Facebook Business Manager (Meta Business Manager). Go to ...
What Is the Difference Between O&O and Programmatic Digital Advertising?
What Is the Difference Between O&O and Programmatic Digital Advertising? In short, it’s client-owned inventory versus other websites’ inventory. The key differences are control, scale, and margins. Owned & Operated (O&O) refers to your station’s ...
Why Are My Brand Awareness and Consideration Campaigns Yielding the Same Forecasted Deliverables?
Why Are My Brand Awareness and Consideration Campaigns Yielding the Same Forecasted Deliverables? Sometimes Brand Awareness and Consideration campaigns show the same forecasted results in programmatic advertising. This can happen and is normal. Key ...
What Are Affinity Audiences and Intent Audiences?
Overview Using affinity and intent audiences in programmatic advertising is essential for reaching the right people at the right time—whether you're building brand awareness with people who are passionate about your category or driving conversions by ...
What Are the SoCast Processing Times for Proposals, Delivery Reports, or Creative Requests?
Processing Times We ask for the following processing times: Proposal Requests (this includes Conversion/CPC Campaigns): 48 hours or 2 business days. Live Delivery Reports: 48 hours or 2 business days. Live Campaigns: 72 hours or 3 business days. ...
What Is Geofencing In Programmatic Advertising, And Is It Included In My Client's Campaign?
What Is Geofencing In Programmatic Advertising, And Is It Included In My Client's Campaign? Geofencing in programmatic advertising is location-based targeting. Advertisers create a virtual perimeter (also called a radius or fence) around a specific ...
What If I Have to Cancel a Live Campaign?
Cancellation Policy We hope you never have to cancel a live campaign. But if you do, please review the following policy: Minimum Run Time: Once a campaign is in flight, it must remain in flight for at least 50% of the total scheduled flight duration. ...
What Are TrueReach and TrueClick, and How Do I Explain Them to My Advertiser?
The SoCast Guarantee TrueReach and TrueClick are guarantees that SoCast provides to our clients, not only to meet campaign goals (by way of impressions or clicks) but to exceed them. If we don’t meet the KPIs outlined in our client’s proposals, ...
How Is Geo-Fencing Charged?
Geo-Fencing Pricing For general radius sizes of 5 miles or more, there is no additional charge added to the rate from a geo-fencing perspective. Extra charges for geo-fencing apply only for very small, highly precise targeting, such as: A 1-mile ...
Why Are There Variable Rates for Add-Ons in the Rate Card?
Why Are There Variable Rates for Add-Ons in the Rate Card? If you include third-party audiences in a proposal (such as affinity or intent audiences), that can trigger add-ons to the rate. These add-ons are variable because different audience segments ...
On the Rate Card, What’s Included in the Base Rate?
What’s Included in the Base Rate The base rate includes all parameters available in the proposal builder. This covers age, gender, household income, geo-targeting, and display keywords (contextual targeting)—all included in the CPM. Is General ...
What Is Programmatic Advertising And How Does It Work?
Programmatic advertising uses automated systems to buy and place ads in real time. For example, when a visitor lands on a website with advertising (e.g., washingtonpost.com), the system instantly determines which ad to display (in a leaderboard, big ...
What Is Retargeting and How Does It Work?
What Is Retargeting and How Does It Work? What Is Retargeting? Retargeting is a digital advertising strategy that focuses on re-engaging individuals who have previously interacted with a website or app but did not complete a desired action (i.e., ...
What Are the YouTube Video Ad Length Options and Costs for Skippable and Non-Skippable Ads?
What Are the YouTube Video Ad Length Options and Costs for Skippable and Non-Skippable Ads? YouTube offers several video ad formats with different length and pricing models: Skippable Ads: Viewers can skip after 5 seconds. These are charged on a CPM ...
Can I Accept 30-Second Pre-Roll Video Ads in SoCast Digital Campaigns?
Can I Accept 30-Second Pre-Roll Video Ads in SoCast Digital Campaigns? Yes, you can accept 30-second pre-roll video ads for SoCast digital campaigns. The ideal length for in-stream video ads is 15–30 seconds. These ads run as pre-roll, meaning they ...
Why Can't I See Paid Search as a Product When Creating a Proposal in SoCast Reach?
Why Can’t I See Paid Search as a Product When Creating a Proposal in SoCast Reach? If you can’t see Paid Search as a product when creating a proposal in SoCast Reach, it’s likely because only the Awareness marketing objective is selected. In the ...
What Is the Minimum Budget Requirement for TrueReach Campaign Line Items in SoCast Reach?
What Is the Minimum Budget Requirement for TrueReach Campaign Line Items in SoCast Reach? For TrueReach campaigns in SoCast Reach, each line item must have a minimum media cost of $250. This means the client-facing minimum should be $500 per line ...
How Do I Access On-Demand Training for Building Proposals in SoCast Reach?
Access On-Demand Training Follow these steps to access on-demand training for building proposals in SoCast Reach: Log in to your SoCast Reach account. Review the available training resources, such as the SoCast Reach Dashboard walkthrough video. This ...
How Do I Present Multiple Budget Options in SoCast Reach?
How Do I Present Multiple Budget Options in SoCast Reach? Use these steps to present multiple budget scenarios to your client directly within SoCast Reach. Log in to SoCast Reach. Navigate to the campaign you wish to extend. To present multiple ...
Can I Use Radius Targeting for TikTok Campaigns in SoCast Reach?
Can I Use Radius Targeting for TikTok Campaigns in SoCast Reach? No. TikTok does not support radius targeting for campaigns. When building a TikTok campaign in SoCast Reach, you can only target by city or state. If you want to target specific cities, ...
How Do I Transfer the Remaining Budget From an Ending SoCast Reach Campaign to a New Campaign?
To transfer the remaining budget from an ending SoCast Reach campaign to a new campaign, follow these steps: Confirm the end date of your current campaign with the SoCast Ad Support team. After the campaign ends, request the remaining budget amount ...
How Do I Change the Start Date of a Campaign in SoCast Reach?
Overview You can change a campaign’s start date in SoCast Reach, but the steps depend on the campaign’s status. Steps by Campaign Status Campaign in the Proposal Stage Open the campaign and use the Change Details function to update the start date and ...
What Are the Different YouTube Video Ad Types, Which Are Skippable, and What Is TrueView?
YouTube offers several video ad formats, each with unique specifications for length, skippability, and pricing. Understanding these options helps you select the right ad type for your campaign goals and budget. Skippable In-Stream Ads ($ - $$$) These ...
Can I Change the Budget of an Ongoing Campaign in SoCast Reach to Leverage the Learned Algorithm?
Answer Yes. You can change the budget of an ongoing campaign in SoCast Reach to leverage the learned algorithm, as long as the campaign goals (such as awareness, consideration, or conversion) remain consistent. Adjusting the budget will allow you to ...
Can Sales Reps Adjust CPM Markups in the SoCast Reach Proposal Builder?
Can Sales Reps Adjust CPM Markups in the SoCast Reach Proposal Builder? No. Sales reps cannot adjust default CPM markups in the SoCast Reach Proposal Builder unless they have been specifically granted that permission. Only users with the appropriate ...
How Small Can I Set the Geotargeting Radius for Programmatic Display Campaigns in SoCast Reach?
How Small Can I Set the Geotargeting Radius for Programmatic Display Campaigns in SoCast Reach? Yes, you can set the geotargeting radius for Programmatic Display campaigns in SoCast Reach as small as 1 mile (1.6 kilometers). However, if the audience ...
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach?
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach? For Programmatic Display campaigns in SoCast Reach, we recommend providing at least the following three ad sizes: 300x250 px 320x50 px 728x90 px For broader coverage, you ...
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