Can a Facebook Ad Redirect to a Facebook Page?
It depends on the ad objective:
- General Ads: Meta Ads (Facebook Ads) cannot use Facebook Page URLs as destinations for campaigns aimed at driving traffic or sales through Meta Ads Manager or the SoCast Reach platform.
- Event Promotions: Ads with the Event objective can link directly to a Facebook Event, allowing users to view and RSVP.
- Boosted Posts: These promote existing content from your Page to your current followers. They increase engagement but cannot redirect to other Facebook Pages or external websites.
- Engagement Ads: Designed to boost likes, comments, and shares on your Page. They grow your audience and engagement but don’t redirect users to other pages or websites.
Best Practice for Driving External Traffic
If your goal is to drive website traffic or sales, link your ad to a website or landing page.
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