Fulfilling Campaigns
What Are the Different YouTube Video Ad Types, Which Are Skippable, and What Is TrueView?
YouTube offers several video ad formats, each with unique specifications for length, skippability, and pricing. Understanding these options helps you select the right ad type for your campaign goals and budget. Skippable In-Stream Ads ($ - $$$) These ...
Can I Change the Budget of an Ongoing Campaign in SoCast Reach to Leverage the Learned Algorithm?
Answer Yes. You can change the budget of an ongoing campaign in SoCast Reach to leverage the learned algorithm, as long as the campaign goals (such as awareness, consideration, or conversion) remain consistent. Adjusting the budget will allow you to ...
Can Sales Reps Adjust CPM Markups in the SoCast Reach Proposal Builder?
Can Sales Reps Adjust CPM Markups in the SoCast Reach Proposal Builder? No. Sales reps cannot adjust default CPM markups in the SoCast Reach Proposal Builder unless they have been specifically granted that permission. Only users with the appropriate ...
How Small Can I Set the Geotargeting Radius for Programmatic Display Campaigns in SoCast Reach?
How Small Can I Set the Geotargeting Radius for Programmatic Display Campaigns in SoCast Reach? Yes, you can set the geotargeting radius for Programmatic Display campaigns in SoCast Reach as small as 1 mile (1.6 kilometers). However, if the audience ...
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach?
What Ad Sizes Should I Use for Programmatic Display Campaigns in SoCast Reach? For Programmatic Display campaigns in SoCast Reach, we recommend providing at least the following three ad sizes: 300x250 px 320x50 px 728x90 px For broader coverage, you ...
How Is the Media Budget Calculated in SoCast Reach Campaigns?
How Is the Media Budget Calculated in SoCast Reach Campaigns? To calculate the media budget for a campaign in SoCast Reach, use the following formula: Media Budget = Total Budget / (1 + Markup Percentage) Convert the markup percentage to a decimal ...
How Do I Clone an Existing Campaign in SoCast Reach?
How Do I Clone an Existing Campaign in SoCast Reach? Follow these steps to clone an existing campaign without affecting the original: Log in to SoCast Reach. Navigate to the campaign you want to clone. Click the campaign to open its details. Click ...
Can Display Ads Be Animated in SoCast Engage or SoCast Reach?
Can Display Ads Be Animated in SoCast Engage or SoCast Reach? Yes. Display ads can be animated in both SoCast Engage and SoCast Reach. These are referred to as “Dynamic Ads” and are typically uploaded in GIF format. Please note the following: There ...
Can Big Box Ads Or Custom Size Display Ads Be Animated In SoCast?
Yes, big box ads and other custom size display ads can be animated in SoCast. You can use either HTML files or GIFs to create animated display ads.
How Do I Mark a Campaign as Sold and Approve the Insertion Order in SoCast Reach?
How Do I Mark a Campaign as Sold and Approve the Insertion Order in SoCast Reach? Follow these steps to mark a campaign as sold and approve the insertion order in SoCast Reach. Log in to SoCast Reach. Navigate to your campaign dashboard. Select the ...
What Is the Difference Between TrueReach and TrueClick Campaigns in SoCast Reach?
Overview TrueReach and TrueClick are two types of campaign objectives available in SoCast Reach: TrueReach Campaigns: These campaigns guarantee the delivery of impressions. Clicks are considered an optional metric. If the forecasted number of ...
Why Can't I See a Campaign in My SoCast Reach Dashboard?
Overview If you cannot see a campaign in your SoCast Reach dashboard, it may be due to filters applied to your campaign list. Remove all filters such as "Campaign Stages," "Sales Person," and "Product" from your dashboard view. Once all filters are ...
How Do I Set Up a Cost-Per-Click (CPC) Campaign in SoCast Reach?
Set Up a CPC Campaign Follow these steps to create a cost-per-click (CPC) campaign in SoCast Reach: Log in to SoCast Reach. When building a proposal, select "Conversion" as the Marketing Objective. When building the line items, choose one of the ...
What Is the Maximum File Size for Display Ad Creatives in SoCast Reach?
What Is the Maximum File Size for Display Ad Creatives in SoCast Reach? The maximum file size for display ad creatives in SoCast Reach is 150KB. If your creative exceeds this limit, please optimize the file size before uploading.
How Do I Accept a Facebook Access Request for SoCast Reach Campaigns?
Click Here for a quick video to help you with accepting a Facebook Access Request Accept an Access Request in Business Manager Follow these steps to accept a Facebook access request from SoCast Digital for SoCast Reach campaigns: Log in to your ...
What Are Digital Marketing Objectives, and How Do They Differ From Radio Marketing Objectives?
Overview Marketing objectives in digital are a little different than they are in radio. Radio is largely about building a brand that someone thinks of before making a purchase. With radio, we aim to create mental "inventory" so a brand is one of the ...
What Is the Step-By-Step Digital Campaign Process for Sales Reps at SoCast?
What Is the Step-By-Step Digital Campaign Process for Sales Reps at SoCast? When you sell digital, here’s the typical journey for a sales rep when selling any digital campaign at SoCast. Steps of the Digital Campaign Fill Out the CNA: Complete the ...
How Do I Pause a Digital Advertising Campaign in SoCast?
How Do I Pause a Digital Advertising Campaign in SoCast? If you need to pause a campaign that is currently running, please email Ad Support to ensure the campaign is properly paused in both the SoCast Dashboard and the DSP (Demand Side Platform) ...
How Do I Request Creative Assets for a Client Campaign?
How Do I Request Creative Assets for a Client Campaign? If your client needs creative assets for an upcoming campaign, ask them to complete the Creative Intake Form using the link below. SoCast Customer Creative Intake Form Submit the form here: ...
What Are the Most Important Things to Know About Each Digital Advertising Channel?
What Are the Most Important Things to Know About Each Digital Advertising Channel? Use this guide to plan effective campaigns across major digital channels. You’ll find key requirements, creative best practices, specs, and turnaround times to help ...
Why Might a Digital Ad Serve Impressions to Users Outside the Geo-Targeted Area?
Why Might a Digital Ad Serve Impressions to Users Outside the Geo-Targeted Area? There are several reasons why a digital ad may be shown to someone outside your intended geographic area. Understanding these factors can help you troubleshoot and ...
How Far in Advance Should I Upload Creatives for My Campaign?
Recommended Upload Timeline Upload your creatives at least 3 business days before the campaign start date. This buffer provides time for review, approval, and any required adjustments so your campaign launches on schedule.
How Do I Use Creative Placeholders When Uploading Ad Creatives in SoCast?
How Do I Use Creative Placeholders When Uploading Ad Creatives in SoCast? If you encounter an error while uploading ad creatives, you can use temporary placeholder images to keep your ad slots active while you resolve the issue. See an example of the ...
What Are the Creative Advertising Specs/Formats/File Sizes and Placeholders for Digital Campaigns?
What Are the Creative Advertising Specs, (Formats/File Sizes) and Placeholders for Digital Campaigns? This guide outlines the required specifications for creative assets across display, social, video, audio, and streaming platforms. Following these ...
How Do I Create and Serve Ads in Google Ad Manager?
How Do I Create And Serve Ads In Google Ad Manager? Who Is This For? This guide is for anyone setting up and serving ads using Google Ad Manager. These instructions are specific to Google Ad Manager. For issues with your Ad Manager account, please ...
How Do I Place an Ad on My Website Using SoCast?
How Do I Place an Ad on My Website Using SoCast? Who Is This Article For? Users with Advertising Permissions Applicable to: All Themes Important Notes Please allow up to 3 hours for ads to start displaying correctly before contacting Google Ad ...
How Do I Set Up a Google Ad Manager (DFP) Account for My Radio Station Website?
How Do I Set Up a Google Ad Manager (DFP) Account for My Radio Station Website? Who Is This Article For? All users with SoCast advertising permissions Applicable to all SoCast themes Requirements Admin access to Google Ad Manager To monetize your ...