What Are Facebook and Instagram Ads?

What Are Facebook and Instagram Ads?

Overview

Facebook and Instagram ads are paid social media placements that let businesses reach highly specific audiences with targeted images, videos, or carousel ads shown in Facebook and Instagram feeds.

Ideal Clients

These ads are ideal for lifestyle brands, retail and e-commerce companies, and local businesses that want to engage users in a visual, social environment, such as fitness studios or restaurants.

What Clients Get

Clients can reach and engage targeted audiences based on demographics, interests, and behaviors. This often results in increased brand awareness, more website traffic, and potential conversions.

Key Considerations Before Booking

  • Your client must have a Facebook Page for us to run FB/IG ads.
  • Creative optimization: Use engaging, high-quality visuals and experiment with ad formats (such as video or carousel) to capture attention and encourage interaction. Don’t forget to include text copy with your ad.

To access the full training module on this topic, click here.