Demonstrating ROI
What Are Common Digital Advertising Terms? (Glossary)
What Are Common Digital Advertising Terms? (Glossary) Here’s a glossary of terms just for you. Let’s review some of the most commonly used terminology in digital advertising so nothing comes as a surprise. CPM (Cost Per Mille) – Cost per 1,000 ...
Why Buy Ads Through SoCast Instead of Directly from Google Ads?
Why Buy Ads Through SoCast Instead of Directly from Google Ads? When your advertiser buys digital media through SoCast instead of purchasing directly from Google Ads, you get far more than just ad placement. Competitive, Negotiated Rates Because of ...
What Is a Pixel or Tag, and What Is Its Purpose?
A pixel (also called a tag) is a small piece of code placed on your website to track user behavior. Its main purpose is to collect data—such as who visited your site, which pages they viewed, and whether they took an action like filling out a form or ...
Why Would Impressions Start High and Then Drop Mid-Campaign?
Common Reasons Impressions Start High and Then Drop There are a number of reasons impressions can vary during a campaign. Here are some notable ones: Initial Pacing by Demand-Side Platforms (DSPs) Demand-Side Platforms (DSPs) often use a front-loaded ...
What Are the Industry Advertising Benchmarks for TrueClick TikTok?
Industry Advertising Benchmarks for TrueClick TikTok Below are the major industry advertising benchmarks for TrueClick TikTok. Please note that CTR (click-through rate) can vary. Many factors influence campaign performance, including: Quality of the ...
What Are the Industry Benchmarks for Facebook and Instagram (Meta)?
Industry Benchmarks Overview The benchmark chart below shows major industry advertising benchmarks for TrueClick Meta products: Facebook and Instagram. Please note that click-through rate (CTR) can vary because many factors influence campaign ...
What Are the Industry Benchmarks for YouTube TrueClick Video Ads?
Overview Below are the major industry advertising benchmarks for TrueClick YouTube Video. About CTR Variability Note: Click-through rate (CTR) is variable because many factors contribute to campaign success, including: Quality of the creative ...
What Are the Industry Benchmarks for TrueClick Google Display Ads?
Industry Benchmarks for TrueClick Google Display Ads Here are the major industry advertising benchmarks for TrueClick Google Display Ads. Refer to the chart below. Note: Click-through rate (CTR) varies because many factors influence campaign ...
What Are the Industry Benchmarks for Google Search Ads?
Overview Below are major industry advertising benchmarks for Google Search. Please note that CTR (Click-Through Rate) is variable. Many factors contribute to campaign performance, including: The quality of the creative Audience targeting Ad placement ...
What Are the Different Types of Ad Conversion Events?
Overview When you run a digital campaign, you’ll want to track conversions—the actions users take that align with your goal. But what kinds of conversions are there? Let’s take a look. Common Conversion Events Action Type Example Event Lead ...
How Do I Interpret Campaign Dates and Reporting Periods in SoCast Reach Delivery Reports?
Overview In SoCast Reach delivery reports, the date range shown in the campaign name (typically at the top of the report) does not represent the reporting period you are currently viewing. The actual reporting period for the data displayed appears on ...
What Is the Difference Between Clicks (All) and Clicks (Links) in Meta Ads Reports?
Clicks (All) Clicks (All) is the total number of times people interacted with your ad. This includes actions such as likes, shares, comments, and any other clicks on the ad. Clicks (Links) Clicks (Links) is the number of times people clicked ...
How Do I Use the SoCast Reach Dashboard, Proposal Builder, and Reporting?
Overview Yes! Here is a useful video for you. Our Digital Sales Enablement Specialist will introduce you to the essentials of the SoCast Reach Dashboard and Omnichannel Proposal Builder. Familiarize yourself with the digital process: the SoCast Reach ...