Recent Articles
1 pagers for Retargeting Strategies: Display - Social - Search & General YouTube Video
Here is a link to some 1 pagers about Programmatic Display/Video Retargeting, a YouTube 1 pager, and how you can go about selling these offerings. As always, if you have any questions, please email us at adsupport@socastdigital.com so we can help ...
Advertising Restrictions for Paid Search: Categories to Watch Out For
This guide outlines the types of businesses that may face advertising limitations on platforms like Google. Some categories are fully prohibited, while others are restricted, region-dependent, or require special verification before ads can run. If ...
What are some Statistics on Paid Search?
Here are some stats about Search Ads and Paid Search: Google Ads accounts for the majority of PPC ad spend, with 97% of Google's total revenue coming from advertising. (Source: Alphabet Inc.) Search ads can increase brand awareness by up to 80%. ...
Can I see Sales 1 Pagers for Basic Digital Campaigns?
In order to kickstart a conversation or a sale with your advertising client, below (and attached as a PDF) 4 different digital sales 1 pagers to help explain the digital sales process: 4 Digital offerings for: Display (Brand Awareness) Display ...
Can I have an AI Prompt to help me build keywords for my client's Google Paid Search Campaign?
Here is a prompt to help you determine some keywords, headlines and descriptions for your client's Paid Search Campaign. For what's in bold, replace that line with the keywords you have specific for your advertiser, and place this prompt into your AI ...