Recent Articles
A client wants to change their Display Creatives, how do I do that?
Updating Creatives for a Live Campaign Currently, the best way to change creatives for a campaign that is already in flight is as follows: Email adsupport@socastdigital.com with the subject line: “Live Campaign Creative Change” Please include the ...
Can I see a Sample Creative Set for Display and Social Media?
There may be cases where your client has supplied creatives, and some instances where they need some help. The attached link (also included below) showcases a selection of creative examples, illustrating some of the types of assets SoCast can produce ...
1 pagers for Retargeting Strategies: Display - Social - Search & General YouTube Video
Here is a link to some 1 pagers about Programmatic Display/Video Retargeting, a YouTube 1 pager, and how you can go about selling these offerings. As always, if you have any questions, please email us at adsupport@socastdigital.com so we can help ...
Advertising Restrictions for Paid Search: Categories to Watch Out For
This guide outlines the types of businesses that may face advertising limitations on platforms like Google. Some categories are fully prohibited, while others are restricted, region-dependent, or require special verification before ads can run. If ...
What are some Statistics on Paid Search?
Here are some stats about Search Ads and Paid Search: Google Ads accounts for the majority of PPC ad spend, with 97% of Google's total revenue coming from advertising. (Source: Alphabet Inc.) Search ads can increase brand awareness by up to 80%. ...