Building Your Digital Sales & Marketing Skills
How Do I Generate an Insertion Order in SoCast Reach Sales Enablement?
How Do I Generate an Insertion Order in SoCast Reach Sales Enablement? This process is typically completed by a salesperson. Once your campaign is created in SoCast Reach, you will need to generate an insertion order to proceed with the sales ...
What Is the SoCast Reach Digital Marketing Handbook?
What Is the SoCast Reach Digital Marketing Handbook? The SoCast Reach Digital Marketing Handbook is your comprehensive guide to the latest products, features, and processes for SoCast Reach. This resource is regularly updated to ensure you have ...
How Do I Assign Campaign Managers to Channels in SoCast Reach Sales Management?
How Do I Assign Campaign Managers to Channels in SoCast Reach Sales Management? This process is typically managed by the Sales Manager. As a Sales Manager, you can assign specific Campaign Managers to individual channels or products within SoCast ...
How Do I Manage Objectives and Channels/Products in SoCast Reach Sales Management?
How Do I Manage Objectives and Channels/Products in SoCast Reach Sales Management? This process is typically completed by the Sales Manager. As a Sales Manager, you have the ability to configure the list of products and objectives for all campaigns ...
How Do I Upload Creative Assets in SoCast Reach?
How Do I Upload Creative Assets in SoCast Reach? Note: This process is typically completed by the salesperson. When creating your campaign in SoCast Reach, you will need to upload creative assets. Below are the recommended sizes and specifications ...
How Do I Generate a Proposal in SoCast Reach Sales Enablement?
How Do I Generate a Proposal in SoCast Reach Sales Enablement? Note: This process is typically completed by the salesperson. Steps to Generate a Proposal Once your campaign is ready, scroll to the top of the campaign page. On the right-hand side, ...
How Do I Create a New Advertiser in SoCast Reach for Sales Enablement?
How Do I Create a New Advertiser in SoCast Reach for Sales Enablement? Note: This process is typically completed by the salesperson. Adding a New Advertiser If you are building a campaign for a new advertiser, you will need to add them to SoCast ...
How Do I Create and Update User Profiles in SoCast Reach?
How Do I Create and Update User Profiles in SoCast Reach? Company Admin Notes All new users and staff should be created and added by the Company Admin. If you require access to SoCast Reach, please contact your Company Admin. Steps for Creating and ...
How Do I Get Help and Support for SoCast Reach?
How Do I Get Help and Support for SoCast Reach? Once you are onboarded to the SoCast Reach platform, you have full access to SoCast’s dedicated support team. Here’s how you can get assistance whenever you need it: How to Submit a Support Request or ...
What Is the Difference Between Display - Google and Display - DSP?
What Is the Difference Between Display - Google and Display - DSP? Understanding the differences between "Display - Google" (Google Display Network) and "Display - DSP" (Demand-Side Platform) is important for radio broadcasters looking to maximize ...
What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms?
What Are the Advertising Category Limitations for Programmatic DSP and Other Platforms? When placing digital ads, it is important to be aware of category restrictions based on the platform you are using. Below are the advertising categories and their ...
How Do I Pause a Digital Advertising Campaign in SoCast?
How Do I Pause a Digital Advertising Campaign in SoCast? If you need to pause a campaign that is currently running, please email Ad Support to ensure the campaign is properly paused in both the SoCast Dashboard and the DSP (Demand Side Platform) ...
How Do I Generate SoCast Reach Sales Delivery Reports for Advertisers?
How Do I Generate SoCast Reach Sales Delivery Reports for Advertisers? Note: This process is typically completed by the sales person. Step 1: Access the Live Report Ensure your campaign's Campaign Stage is set to In Flight. In your dashboard, look ...
How Does SoCast Prevent Bot Traffic in Programmatic Advertising?
How Does SoCast Prevent Bot Traffic in Programmatic Advertising? Programmatic advertising has transformed how radio broadcasters reach their target audiences. However, it also introduces challenges, such as bot traffic. Bot traffic refers to ...
How Will Cookie-Less Tracking Affect Digital Advertising?
How Will Cookie-Less Tracking Affect Digital Advertising? As digital marketers and radio broadcasters, cookies have long been essential for gathering data about users’ online behavior, preferences, and interests. However, recent changes in privacy ...
How Do I Access the Programmatic Display Advertising Training Deck?
How Do I Access the Programmatic Display Advertising Training Deck? To download the full training deck on Programmatic Display Advertising, please click the link in the Attachment section below. This resource provides comprehensive information and ...
How Do I Build a Proposal in the SoCast Reach Dashboard?
How Do I Build a Proposal in the SoCast Reach Dashboard? Overview The SoCast Reach Proposal Builder allows you to create, manage, and customize digital advertising proposals for your clients. Follow the steps below to build a proposal in the SoCast ...
How Long Does It Take to Receive a Proposal for Digital Campaigns?
How Long Does It Take to Receive a Proposal for Digital Campaigns? Please allow up to three business days for us to provide a quote for your campaign proposal requests. This timeframe ensures we can accurately research and forecast your campaign ...
What Are the Best Practices for Radio and Digital Creative?
What Are the Best Practices for Radio and Digital Creative? Explore best practices for creating effective radio and digital creative. View the presentation slides below, or download the PDF at the bottom of this page for reference. Presentation ...
Why Should Radio Broadcasters Invest in Radio Advertising?
Why Should Radio Broadcasters Invest in Radio Advertising? Radio advertising remains a powerful, cost-effective way to reach a broad, engaged audience. Here are the key reasons it’s a smart investment for broadcasters: 1. Broad Audience Reach Radio ...
How Can I Handle Price or Expense Objections Using the Objection Handling Module?
How Can I Handle Price or Expense Objections Using the Objection Handling Module? If you encounter price or expense objections, use our Objection Handling Module to address these concerns effectively. How to Use the Objection Handling Module Download ...
How Can I Prospect for New Business as a Radio Broadcaster to Grow Digital Advertising Sales?
How Can I Prospect for New Business as a Radio Broadcaster to Grow Digital Advertising Sales? Download the training below to learn practical strategies for prospecting new business opportunities in radio broadcasting. This resource walks you through ...
How Do I Manage My Sales Pipeline in SoCast?
How Do I Manage My Sales Pipeline in SoCast? Download the training below to learn how to manage your sales pipeline in SoCast. The training walks you through key steps and best practices to help you: Track leads Manage opportunities Optimize your ...
How Do I Access the Customer Journey: Awareness Training Module?
How Do I Access the Customer Journey: Awareness Training Module? Download the training module using the link below to learn about the Customer Journey and the Awareness Stage. Download: Customer Journey: Awareness Training Module This module provides ...
What Is the Customer Journey in Media Sales and Marketing?
What Is the Customer Journey in Media Sales and Marketing? Understanding the Customer Journey How do you make a decision about a large purchase? Most people research options, compare features, benefits, and prices, and then make a final choice. In ...