Analytics
How Do I Add Google Analytics GA4 Tags to My Website in SoCast Engage?
Log in to SoCast Engage. Navigate to Website in the main menu. Select Website Settings. Scroll to the Custom Header HTML section. Paste your Google Analytics GA4 tag code into the Custom Header HTML field. Save your changes. It may take some time for ...
Where Should I Place The Google Analytics Tag In SoCast Engage?
For Google Analytics, the Global Site Tag (gtag.js) should be placed in the Custom Header HTML/Script section of your site in SoCast Engage. To do so, go to Website > Website Settings > General > Custom Header HTML/Script and click on Save. This ...
How Do I View Analytics For A Specific Page On My SoCast Website?
Ensure that Google Analytics (GA4) is set up on your SoCast website. For instructions, see our article on how to add Google Analytics to your website. Log in to Google Analytics. Select your property (website) from the account list. Navigate to ...
How Do I Resolve Live Reporting Errors In SoCast Reach?
Log in to SoCast Reach. Navigate to the campaign reporting section. Set the "Report Date Range" to "All Time" and click "Apply." If you are still experiencing issues, clear all filters that have been applied to the report. This should resolve most ...
Can I Set a Campaign to Optimize for Both Impressions and Clicks in SoCast Reach?
No, SoCast Reach uses a demand-side platform (DSP) that requires a clear marketing objective for each campaign—either to maximize impressions (Awareness) or to maximize clicks (Consideration). However, you can switch the campaign goal from Awareness ...
How Do I Submit Campaign-Related Tickets and Creative Updates for SoCast Reach?
To ensure your campaign-related tickets and creative updates are processed quickly by the SoCast Ads team, please send all such requests directly to adsupport@socastdigital.com. This allows the Ads team to action your requests immediately, rather ...
How Do I Adjust The Date Range Filter When Viewing Campaign Delivery Reports In SoCast Reach?
Log in to SoCast Reach. Navigate to the "Campaigns" section and select the campaign you wish to review. By default, the delivery report will show data from the past month due to an automated filter. To view the full campaign performance, adjust the ...
Why Does 'Other' Not Appear In The SoCast Engage Pie Chart For Impressions?
In SoCast Engage, the 'Other' category may appear in the legend of the impressions pie chart but not as a visible segment in the chart itself. This happens when the percentage of impressions attributed to 'Other' is very low (for example, 0.2%). Most ...
How Do I Generate A Delivery Report For An Audio Extension Campaign In SoCast Engage?
Log in to SoCast Engage. Navigate to Advertising Campaigns > Reports > Delivery Reports. Select the advertiser from the advertiser dropdown menu. Choose AdsWizz (Audio Extension) as the DSP provider. Select the relevant campaign from the campaign ...
How Do I Ensure Accurate Impressions Reporting in SoCast for a Specific Campaign Date Range?
To ensure accurate impressions reporting for a specific campaign date range in SoCast, make sure to set the report filters to match the exact start and end dates of your campaign. For example, if your campaign ran from March 10th to March 31st, set ...
How Do I Add Google Analytics Tracking to My Website in SoCast Engage?
Log in to SoCast Engage. Navigate to the section where you can manage your website's scripts or integrations (typically under Settings or Site Configuration). Obtain the full Google Analytics tag script from your Google Analytics account. Note: You ...
How Do I Track Website Page Views And Impressions Using SoCast Engage And Google Analytics?
To track website page views and impressions, you can use the Omnichannel Engagement Report in SoCast Engage for basic analytics such as monthly visits and users. For more detailed metrics like total impressions (the number of times a piece of content ...
How Can I Access Omnichannel Engagement Report Data Older Than One Year In SoCast Engage?
SoCast Engage allows you to view up to one year of Omnichannel Engagement Report data within the platform. If you need to access data older than one year, you will need to use your Google Analytics account. Log in to your Google Analytics account and ...
Can I Run Daily Reports In SoCast Reach?
No, SoCast Reach does not currently support running daily reports where the start and end dates are the same. This limitation is intentional because daily reports often lack sufficient data, and the data itself may be inaccurate due to the time ...
Why Are There Discrepancies Between Google Analytics Reports For The Same Website?
Discrepancies between Google Analytics reports for the same website can occur for several reasons, even when the same tracking codes are used. Here are some key factors that may cause differences in reported metrics: Sampling: Google Analytics may ...
When Are Automated Reports Sent In SoCast Reach?
If the 'monthly' frequency is selected for automated reports in SoCast Reach, reports are scheduled to be sent out on the 1st of each month.
How Do I Set Up Google Analytics GA4 to Track Page Views by Blog Category Using a Custom Variable Macro in SoCast?
Overview This guide explains how to set up Google Analytics GA4 to track page view events by blog category using the custom variable macro %socast.blog.categories%. This process involves adding the GA4 tracking code with the custom variable macro to ...
Why Is There a Difference Between Blog View Counters and Google Analytics Traffic Data?
Why Is There a Difference Between Blog View Counters and Google Analytics Traffic Data? Radio broadcasters often notice discrepancies between the blog view counter on their website and the numbers reported by Google Analytics. Understanding these ...
What Does Bounce Rate Mean in Google Analytics for Radio Broadcasters?
What Does Bounce Rate Mean in Google Analytics for Radio Broadcasters? In Google Analytics, bounce rate refers to the percentage of single-page sessions on your website. This means it shows the proportion of visitors who leave your site after viewing ...
How Do I Read the Omnichannel Engagement Report in SoCast Analytics?
How Do I Read the Omnichannel Engagement Report in SoCast Analytics? The Omnichannel Engagement Report provides a comprehensive view of your station’s digital performance across web, mobile app, player, blog, social, and contest channels. Below ...
How Do I Access Analytics in SoCast?
How Do I Access Analytics in SoCast? Note: The analytics report includes data from syndicated blogs and RSS-syndicated blogs. Accessing Analytics as a Company Admin Company Admins can access an Executive Report of analytics for all their stations and ...
Why Isn't "Sessions" Included in the Executive Report?
Executive Report Metrics The Executive Report provides key metrics to help you understand your app’s performance. Here’s what each metric means: Views: The total number of times your app has been viewed by any user. Users: The number of unique users ...
How Do I Obtain Mobile App Analytics for My SoCast Mobile App?
How Do I Obtain Mobile App Analytics for My SoCast Mobile App? Who Is This Article For? Clients using the SoCast Mobile App If you need more information about the SoCast Mobile App, contact your Account Manager or email support@socastdigital.com. ...
How Do I Track the Performance of an Ad Sync Ad in SoCast?
This Article Is For: All users who have: Manage Activity Stream Promo Posts This is applicable to: Single Tenant App Only Requirements: Station/brand have already purchased the SoCast Mobile App package Cut ID provided by your station automation ...
How Do I Find My Push Notification Open Rate in the SoCast Platform?
Note: This feature is not yet available. Check back soon for updates This Article Is For: All users who have: Manage Mobile App Notifications Permissions This is applicable to: Single Tenant App & Multi-Tenant App Requirements: Station/brand have ...
How Do I Access My SoCast Mobile App Analytics?
How Do I Access My SoCast Mobile App Analytics? Requirements Your station or brand must have an active SoCast Mobile App package. How to Request Your App Analytics Company Admins and Station Admins can request a monthly analytics report by contacting ...
What Are Common iTunes Definitions for SoCast Mobile App Reporting?
What Are Common iTunes Definitions for SoCast Mobile App Reporting? Understanding key iTunes metrics helps you interpret your SoCast mobile app’s performance in the store. Use the definitions below when reviewing your reports. Who Is This For? Users ...
How Do I Use the Page Analytics (by Google) Chrome Extension for Google Analytics?
How Do I Use the Page Analytics (by Google) Chrome Extension for Google Analytics? Who Is This Article For? Users with access to a Google Analytics (GA) account. Notes For more information on the Page Analytics Chrome Extension, visit: Google ...
How Do I Add Google Analytics Event Tracking to My SoCast Website?
How Do I Add Google Analytics Event Tracking to My SoCast Website? Who Is This Article For? Users with the Manage Website Settings permission Applicable to: All themes Overview Use this guide to add custom event tracking to your SoCast website. You ...
How Do I Add Google Analytics to My SoCast Website?
How Do I Add Google Analytics to My SoCast Website? Note: If you are using the SoCast player, you will also need to add your Google Analytics tracking code to your player settings. For detailed instructions, please see our article: Adding Google ...
How Do I Set Up a Custom Google Analytics Blog Category Report?
This Article Is For: Advanced users/company admins Website Settings Permission is needed These instructions assume you've already created a Google Analytics account for your website. If you haven't done this yet, go here: ...