Building Your Digital Sales & Marketing Skills
Can I see 1 pagers for SoCast Digital Products?
Within this link are individual slides highlighting the following digital products: Programmatic Display and Video Search Engine Marketing (SEM) Facebook & Instagram Ads YouTube Ads OTT/CTV Streaming Ads TikTok Ads Programmatic Audio Ads DOOH ...
How Can I Access Reporting And Dashboard Metrics For Pandora And Spotify Campaigns In SoCast Reach?
Pandora and Spotify campaigns in SoCast Reach currently do not support automated reporting or advertiser dashboard access due to the inclusion of proprietary information. However, you can request custom bi-weekly or monthly reports by emailing ...
How Do I Launch a Meta (Facebook/Instagram) Campaign for Political or School Referendum Ads Using SoCast Reach?
To launch a Meta (Facebook/Instagram) campaign for political or school referendum ads using SoCast Reach, you must have access to the client's Facebook page. SoCast will submit an access request to the client's Facebook page. Share the following ...
Which Platforms Do Not Support Live Reporting In SoCast Reach?
Some third-party platforms do not support live reporting within SoCast Reach. For campaigns running on the following platforms, reports must be requested directly from the SoCast team: Spotify LinkedIn TikTok Pandora (AudioGo) If you need reports for ...
What Types Of Digital Out-Of-Home (DOOH) Screen Categories Are Available Through SoCast?
SoCast offers a wide range of Digital Out-Of-Home (DOOH) screen categories for advertising campaigns. The available categories include: Outdoor: Billboards (highway, roadside, spectacular), Bus Shelters, Urban Panels Retail: Gas Stations (fuel ...
What Are The Maximum Video File Size And Length Requirements For Meta Campaigns In SoCast Reach?
For Meta campaigns managed through SoCast Reach, the following requirements apply to video files (including GIFs, MP4, and MOV formats): Maximum file size: 250 MB Video length: 1 second to 60 minutes GIF files are treated as video and must also meet ...
What Happens If Required Campaign Details Are Missing When Booking A Campaign In SoCast Reach?
If required campaign details such as location, age, gender, language, or audience selection are missing when booking a campaign in SoCast Reach, the platform relies on users to provide accurate data for each campaign. Inaccurate or incomplete data ...
Automated Proposals and Custom Proposals - How long do they take to create?
Here is a list of the SoCast Reach products available and whether or not SoCast needs to create a custom proposal. Note: *This list does not include Bing or Google Search because those two products don't have awareness goals. All those labelled ...
SoCast Reach Product Stack
Leverage many tools available within the SoCast Reach ecosystem: Display, Social, Digital Audio, Video, Search, CTV/OTT, Digital OOH
Ad Product Solution Guide
Here are some helpful guidelines (industry specific) to allow you to show different advertisers what products you could propose within the SoCast Reach Omni Channel Proposal Builder. Of note, some of these recommended ad products require SoCast to ...
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising?
How Do I Conduct a Client Needs Assessment for Radio and Digital Advertising? Understanding the Client’s Business Goals Begin by learning about your client’s overall objectives. Ask the following questions: What are your primary marketing objectives ...
Why Do I need to do a Client Needs Assessment with my Client?
Importance of a Digital Marketing Client Needs Assessment: Digital Marketing Needs Assessments are essential because they uncover unique client goals and challenges, enabling sales reps to recommend tailored solutions. Unlike radio, which offers ...
How to Incorporate Programmatic Digital Ads Into Your Sales Strategy?
By making a small adjustment in your approach to a Client Needs Assessment, you can include digital advertising options seamlessly alongside radio. For example: When discussing audience and targeting, ask about the client’s online audience behavior ...
The Difference Between Programmatic and Owned & Operated in Digital Advertising
The key difference between Owned and Operated (O&O) (SoCast Engage) and Programmatic Ads (SoCast Reach) lies in: control scale and margins. O&O ads are placed directly on a media company’s own platforms, such as its website or app, offering complete ...
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach?
How Do I Set Up and Use Insertion Order Approvals in SoCast Reach? The approval process for insertion orders (IOs) in SoCast Reach is an essential step in the campaign lifecycle. It ensures that all campaigns receive proper authorization before ...
How Do I Share Campaign Delivery Reports in SoCast Reach?
How Do I Share Campaign Delivery Reports in SoCast Reach? SoCast Reach provides two main ways to share campaign delivery reports with your advertisers. Setting up email notifications and sharing these reports helps maintain transparency and keeps ...
How Do I Configure My SoCast Reach Rate Card and Markups?
How Do I Configure My SoCast Reach Rate Card and Markups? This guide will walk you through configuring your rate cards within the SoCast Reach platform. Setting up your rate cards—including markups, add-on rates, and understanding product minimums—is ...
What Are the DOOH Billboard Ad Specifications and Design Guidelines?
What Are the DOOH Billboard Ad Specifications and Design Guidelines? Common DOOH Screen Dimensions Highway Digital Billboards Standard Sizes: 1408 x 400 pixels (16:9 aspect ratio) 1920 x 1080 pixels (Full HD, scalable for larger displays) 3840 x 1080 ...
Why Are Keywords Important for Google Display Ads Targeting?
Why Are Keywords Important for Google Display Ads Targeting? While Google Display Ads primarily rely on visuals, keywords play a crucial role in enhancing ad targeting. By adding relevant keywords, you help Google identify and match your ads with ...
How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales?
How Does the "Request Sales Assistance" Feature in SoCast Reach Help Radio Broadcasters Succeed in Digital Sales? Empowering Radio Sales Teams with Digital Expertise We are excited to introduce a new feature within SoCast Reach designed to elevate ...
Why Was My DOOH Advertisement Rejected?
Why Was My DOOH Advertisement Rejected? Digital Out Of Home (DOOH) billboards may reject advertisements for a variety of reasons. Understanding these reasons can help you ensure your ad meets all necessary requirements and increases its chances of ...
Why Can't I See City-Level Data in My Facebook Ads Reporting?
Why Can't I See City-Level Data in My Facebook Ads Reporting? Facebook Ads typically report data at the province or state level, rather than by specific cities. This is due to privacy concerns, data aggregation rules, and system efficiency. Below is ...
How Do I Connect a Campaign to a DSP and Set Up Monthly Report Emails?
How Do I Connect a Campaign to a DSP and Set Up Monthly Report Emails? Follow these steps to connect your campaign to a DSP (Demand Side Platform) and set up automated monthly email reports: 1. Navigate to the Campaigns Dashboard After importing all ...
Where Do OTT/CTV Ads Appear?
Where Do OTT/CTV Ads Appear? Over-the-Top (OTT) and Connected TV (CTV) ads are delivered through a variety of internet-based streaming platforms. These ads reach viewers who consume video content via the internet, rather than traditional cable or ...
What Are the Programmatic Ad Guidelines for Cannabis, CBD, Explosives, Firearms, Weapons, Smoking, and Vaping? (Special Ad Categories)
These guidelines outline best practices and requirements for programmatic advertising related to cannabis, CBD, explosives, firearms, weapons, smoking, and vaping. Please note that these are general guidelines and may be subject to additional ...
What Are the Guidelines for Rich Media Creatives in Digital Advertising?
What Are the Guidelines for Rich Media Creatives in Digital Advertising? You can serve rich media creatives by assigning them to display line items. Rich media creatives must meet specific requirements to be eligible for serving on various exchanges. ...
Why Does My Delivery Report Show Locations or Demographics That I Didn't Target?
Why Does My Delivery Report Show Locations or Demographics That I Didn't Target? Understanding Targeting Limitations in Digital Ad Campaigns Digital advertising offers powerful tools like geotargeting and demographic targeting, but these methods are ...
What Are the Product Minimums in SoCast Reach?
What Are the Product Minimums in SoCast Reach? Product minimums are essential for ensuring the effectiveness and viability of your advertising campaigns on the SoCast Reach platform. These minimums are set to optimize your campaigns across different ...
How Can I Access the Geriatric Medical Centre Case Study?
How Can I Access the Geriatric Medical Centre Case Study? To download the Geriatric Medical Centre case study, please click the link below: This case study provides valuable insights and best practices that can help radio broadcasters understand how ...
How Did an NFL Football Team Succeed Using SoCast's Digital Solutions?
How Did an NFL Football Team Succeed Using SoCast's Digital Solutions? This case study highlights how an NFL football team leveraged SoCast's digital solutions to enhance their online presence and engage their audience more effectively. Click the ...
How Do I Build an OMNI-Channel Proposal Using SoCast?
How Do I Build an OMNI-Channel Proposal Using SoCast? Learn how to create a comprehensive OMNI-Channel proposal by adding multiple digital products and channels to a single digital proposal using the SoCast OMNI-Channel Proposal Generator. ...
Why Won't My SoCast Proposal Generate or Save? Troubleshooting Tips for Radio Broadcasters
Why Won't My SoCast Proposal Generate or Save? Troubleshooting Tips for Radio Broadcasters If you're experiencing issues with the SoCast Proposal Generator not generating or saving your proposal, try the following troubleshooting steps: 1. GeoMap ...
How Do I Access the Search Engine Marketing Training Module?
How Do I Access the Search Engine Marketing Training Module? To download the full training deck on Search Engine Marketing, please click the link in the Attachment section of this article. The training module provides comprehensive information and ...
How Can I Access the Facebook and Instagram Ads Training Module?
How Can I Access the Facebook and Instagram Ads Training Module? To download the full training deck on Facebook & Instagram Advertising, please click the link in the Attachment section of this article. The training module provides comprehensive ...
How Do I Create Campaigns in DSPs Using SoCast Reach?
How Do I Create Campaigns in DSPs Using SoCast Reach? This process is typically performed by the campaign manager. Introduction This guide provides step-by-step instructions for creating campaigns in DSPs using SoCast Reach. By following these steps, ...
How Do I Add a Cover Page to Delivery Reports in SoCast Reach Sales Management?
How Do I Add a Cover Page to Delivery Reports in SoCast Reach Sales Management? Note: This process is typically performed by the Sales Manager. As a Sales Manager, you can add a custom cover page to your delivery reports in SoCast Reach. This cover ...
How Do I Customize the Proposal Template in SoCast Reach Sales Management?
How Do I Customize the Proposal Template in SoCast Reach Sales Management? Note: This process is typically completed by the Sales Manager. Steps to Customize the Proposal Template Navigate to the proposal stage or tab within your campaign, then click ...
How Do I Manage Markets in SoCast Reach Sales Management?
How Do I Manage Markets in SoCast Reach Sales Management? This process is typically completed by the Sales Manager. As a Sales Manager, you have the ability to configure and manage markets within SoCast Reach Sales Management. Accessing Market ...
How Do I Create a Campaign in SoCast Reach for Sales Enablement?
How Do I Create a Campaign in SoCast Reach for Sales Enablement? Note: This process is typically completed by a salesperson. Step 1: Access the Campaign Creation Tool Navigate to Advertising Campaigns > Campaigns > Create New to begin creating a new ...
How Do I Clone Line Items in SoCast Reach Sales Enablement?
How Do I Clone Line Items in SoCast Reach Sales Enablement? This process is typically performed by the salesperson. Once your campaign is created in SoCast Reach, you have the ability to clone multiple line items. Cloning line items can save time and ...
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